B2B cold calling strategies that work
Expert coaching for businesses that need more top of funnel
Expert coaching for businesses that need more top of funnel
Cold calling isn't complicated, but without a well-thought-out strategy, it's challenging to master. There are far more ingredients that go into a great cold call than what people think. In this Master Class, I break down the 6 critical areas you have to get right if you are going to win at B2B cold calling in 2025. They are:
Right Strategy
Right Rep
Right words
Right Voice
Right Person
Right Timing
BONUS: Right Technology
A good friend of mine always says "deal flow solves everything" and at the top of the funnel nothing is more true.
Matthew has been in B2B outbound sales since the 90s and has spent the majority of that time making cold calls each and every week. With well over 250,000 dials under his belt Matthew has the formula to make outbound calling programs sing. For the past 13 years he has been helping companies create and master the outbound calling motion. This strategy for making outbound cold calls has produced well over 350 Million in sales.
In 2024 Matthew made 23,518 dials and booked 141 meetings in an average of 2.5 hours per week. This is the way.
Matthew, his wife, and four kids live in Taxachusetts and enjoy playing golf, the beach, and selling land.
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