B2B Cold Calling Coach · Boston
Three hours a week.
112 meetings booked.
What if your reps could do that?
I'm Matt Forbes. I made 27,000 cold calls in 2025 and booked 112 meetings doing it. 14 years at ConnectAndSell. More than 250,000 career cold calls. I coach sales leaders whose teams know they should be dialing, but aren't.
The Problem
Your reps know they should be calling.
They're not.
You hired sales reps to sell. You bought the dialer, the data, the CRM. You built the cadences. And every Monday you look at the pipeline and the dial counts and you think the same thing every sales leader I talk to thinks.
"What the hell are these people doing all day?"
I'll tell you what they're doing. They're hiding. They're sending emails. They're "doing research." They're booking 30-minute internal meetings to talk about the call they're not making.
It's not because they're bad. It's not because they're lazy. It's because cold calling is brutal, nobody taught them how to do it, and the second a prospect tells them to pound sand they go look for a softer way to hit quota.
There isn't one. Email is harder than cold calling, not easier. LinkedIn outreach converts at a fraction of the rate. Every quarter you wait, your number gets bigger and your team gets quieter.
The fix isn't a new tool. The fix is teaching your reps how to actually do this job, and giving them the conviction to do it 100 times a day.
The Framework
There are six things you have to get right
to win at cold calling.
I've been on the phone for 25+ years. Every team I see failing at cold calling is failing at one or more of these same six things.
- The ListThe wrong list and the right openers still gets you nothing.
- The VolumeIf your reps aren't getting 30 conversations a week, they can't get good.
- The OpenerThe first 8 seconds decides the next 8 minutes.
- The Conviction80% of the call. Almost no one trains on it.
- The Follow-UpMost meetings are booked on the second or third call, not the first.
- The CoachingIf nobody is listening to recordings, nobody is getting better.
How I Help
Three ways I work with sales leaders.
Diagnose
20 minutes on the phone with you. We pull dial counts, conversion rates, and 3-5 of your reps' actual call recordings. By the time we hang up, you'll know exactly which of the six areas is breaking your team.
Coach
I work with your reps directly. Not theory. Not slides. We listen to their calls, rip them apart, rebuild them. Openers that work, objection responses that don't get them hung up on, follow-up math that turns no into yes.
Equip
You can't out-coach a bad system. Most teams dial bad lists, with no recording, on phones with terrible audio. I'll tell you what to fix, what to buy, and what to throw out. Sometimes that's ConnectAndSell. Sometimes it's not.
90 Videos. 25 Years of Receipts.
Watch how I actually do this.
I've been recording everything I know about cold calling for the last two years. No production. No script. Just me, in a chair, telling you what works.
The Sacrifice You May Need to Make
In Sales? Work on your GAME!
Struggling to Get More Sales? Take Action!
If You are a Small Business and Need More Sales, DO THIS
The Very Best Hardware for Cold Calling
Wow! That Cold Call Was Ugly!
This Solves EVERYTHING in Sales
The X-Factor in Cold Calling. The Rent's Due
If You Need Your Next Sales Job, Then This is Your Job
You MUST Look at Cold CallingLike This, or it Will Beat You
Bad Show Rates? No Problem
Quality VS Quantity or BOTH?
Why is Cold Calling So Hard??
Cold Calling? Go Kiss Frogs!
Beating Cold Calling Anxiety
Suffering from Decision Fatigue?
It's Not Just About Booking Meetings
What ALL VPs of Sales Want From a Sales Rep
Cold Calling Mental Blocks and What to Do About Them
When Cold Calling, Don't be Perfect. Be Authentic!
The Long Time Horizon of Sales
The Time It Takes to Master Cold Calling
Cold Calling prep matters! These are the 7 Sacred P'
Never Lose Making Cold Calls
In 2025: Do not be afraid to record yourself!
The Myth of the One Call Close!
2X-5X Your Productivity in a Sales Day!
Cold Calling FLOW. If you are not in it, you are missing out
Companies are NOT Families
Do the hard thing
The thing on my office wall
Success is never owned.
Only rented.
Rent is due every day.
That's the job. Last quarter's number doesn't pay this quarter's mortgage. Yesterday's pipeline doesn't book today's meetings. Every day, the rent comes due again, and the only way to pay it is to pick up the phone.
That's what this site is about.
Who's calling you back
I'm Matt Forbes.
25 years on the phone.
I've cold-called for everyone from no-name startups to enterprise software companies. Senior AE at ConnectAndSell, where we run tens of millions of cold calls a year on behalf of B2B sales teams. I'm not a guru. I'm not a LinkedIn influencer. I'm a guy who's made the calls, recorded the calls, listened to the calls, and figured out what works.
Stop wondering why your team won't dial.
Find out.
20 minutes on the phone with me. No deck. No pitch. We pull your numbers and I tell you what's broken. If I can help, I'll tell you. If I can't, I'll tell you that too.
The Rent is Due.
Make a Call.
Matt Forbes · B2B Cold Calling Coach