I'm Matt Forbes.
I've been on the phone for 25 years.

How I got here.

I didn't grow up wanting to be a cold caller. Nobody does.

What I figured out fast was that cold calling was the only sales job where the math was honest. You either got people on the phone or you didn't. You either booked the meeting or you didn't. There was no hiding behind a CRM screen.

I liked that. I'm still here.

The receipts.

I don't know how many people you've heard call themselves a "cold calling expert" who haven't dialed a phone in 10 years. I've met a lot of them. They're full of it.

Here's where I stand:

• 250,000+ cold calls I've personally made. Not orchestrated, not "led a team that made." Me. On the phone.
• 27,000 dials in 2025 alone. And I've been making fewer calls in recent years because my role has changed.
• 112 meetings booked off those dials in 2025, in roughly 3 hours of dialing per week.
• 14 years at ConnectAndSell, where we run tens of millions of cold calls a year on behalf of B2B sales teams. I've watched more outbound from the inside than almost anyone alive.
• $350M+ in sales attributable to the strategies I teach.
• 90+ videos on YouTube where I've been recording everything I've learned.

Numbers matter in this business. So do mine.

What I do every day.

I'm a Senior Account Executive at ConnectAndSell. We sell a parallel dialing platform to B2B sales teams who need to get their reps in more conversations. That's the day job. It funds everything else.

The other thing I do is coach sales leaders whose teams aren't dialing enough, or aren't dialing well. Sometimes that turns into a ConnectAndSell deal. Sometimes it doesn't. I'd rather tell you the truth about your team and lose the deal than oversell you on a tool that won't fix your real problem.

Most of the time, the real problem isn't the tool. It's coaching. It's call recording nobody listens back to. It's reps who've never had a great cold call modeled for them. It's dial counts that look fine on paper and fall apart on contact rates.

I help sales leaders see what's actually broken, then I help them fix it.

Why I started recording all this.

A couple years back I realized something. I'd been in cold calling for over two decades, and almost nothing I'd learned was written down anywhere I could point reps to.

Most of the LinkedIn cold calling advice was wrong. The books were either 30 years old or written by people who don't actually pick up the phone. The companies I worked with were paying for sales training that was mostly about how to close, not about how to get someone on the phone in the first place.

So I started recording videos. One a day for 90 days. About openers, voicemails, scripts, follow-up math, conviction, coaching, dialer math, all of it. No production value. Just me talking into a camera saying what I knew.

The masterclass on this site came out of that. So did the 90 videos in the library. So did this site, eventually.

If you watch the stuff and it helps you, great. That's the whole point.

Where the voice comes from.

I'm from the Boston area. I sound like it. I write like it.

That means I'm direct. If something's nonsense I'll say it's nonsense. If your team is dialing 8 calls a day I'm not going to dress it up as "an opportunity to increase activity volume." I'll tell you your team is dialing 8 calls a day and you have a problem.

I think most of what's wrong with B2B sales right now is that nobody talks like a person anymore. Reps read scripts written by marketers. Marketers write copy approved by lawyers. The whole conversation got sanitized into mush.

I'm not interested in mush. I'm interested in what actually works.

If you got this far.

Most people don't read About pages. If you did, it means something on this site is hitting close to home for you. Probably your team. Probably the dial counts. Probably the gap between what you know they should be doing and what they're actually doing.

20 minutes. You and me. We pull your numbers and I tell you what's wrong.

If I can help, I will. If I can't, I'll point you to whoever can.